Profile

Yanice YangSenior Product Designer

Bay Area, United States

Work

2019 — Present

AtlasNova AI ↗

Design & Product Lead, AI Product

Bay Area, CASep 2025 — PresentFull-time

Design and product lead for an agentic marketing automation platform, partnering with founders and engineering to define the MVP, product flows, and release-ready requirements.

  • Defined the MVP scope, customer data objects, product flows, and release-ready requirements with founders and engineering.
  • Designed human-in-the-loop Content Studio workflows spanning prompting, templates, brand grounding, and controllable campaign, image, and video generation.
  • Designed Ads Manager workflows across Meta, TikTok, and Google Ads, from creative generation and targeting through launch, review, and analytics.
  • Partnered with engineering on a multilevel account architecture for headquarters, store managers, and local teams.

Cummins Inc. ↗

Senior Product Designer

Jul 2023 — Sep 2025Full-time

Led end-to-end design for Guidanz, a web and mobile SaaS product that helps technicians diagnose and repair heavy-duty engines.

  • Redesigned online diagnostic sessions by reframing the information architecture and introducing a side panel, helping technicians resolve field-service issues faster.
  • Built a scalable design system from the ground up, reducing design-to-development handoff time by 50% and improving consistency across platforms.
  • Conducted on-site research with certified Cummins technicians; findings directly informed product iterations and improved task completion.
  • Reworked calibration installation flows and UI, improving task efficiency by 31.2%.

Thunderbit AI ↗

UX Strategy Intern

May 2023 — Dec 2023Internship

Led design strategy and early business-use-case exploration for Thunderbit AI’s MVP, supporting growth from zero to 5K daily active users and the product monetization roadmap.

  • Conducted market and competitor research on AI productivity tools to shape the MVP concept, core functionality, and AI-first product flow.
  • Led global expert and user interviews to define core user flows and inform product strategy.
  • Introduced LLM-driven design thinking and early prompt-design experiments to validate co-creation between users and AI agents.

McKinsey & Company ↗

UX Designer

Jun 2022 — Aug 2022Internship

Designed B2B and B2C experiences across e-commerce and data management.

  • Shipped a live-shopping mobile experience that reached 100% user satisfaction during an eight-week engagement.
  • Built core flows for a global data-management platform, combining user research, UX strategy, and business goals to increase adoption by 20%.
  • Facilitated cross-team workshops and coached client and internal teams on Lean UX principles.
  • Contributed visual styles, 50+ components, and 10+ interaction patterns to the McKinsey Digital design system.

TikTok, ByteDance ↗

Product Designer

Oct 2020 — Aug 2021Full-time

Redesigned Lark onboarding, led research for the Lark for School MVP, and informed TikTok Trust & Safety guidelines through global research.

  • Iterated Lark onboarding and member-invitation flows for mobile and web, increasing new-user engagement by 14%.
  • Led on-site and remote research for Lark for School through surveys, interviews, and competitive analysis.
  • Assessed content-moderation strategy through 30+ global expert interviews and surveys of more than 10,000 users.

Xiaomi Global ↗

Product Designer

Oct 2019 — Oct 2020Full-time

Rebuilt key experiences for Mi Finance, a digital banking service.

  • Improved account opening from customer feedback and rebuilt the dashboard information architecture, increasing conversion by 25%.
  • Applied financial-domain and regulatory knowledge to product design decisions.
  • Collaborated with brand design to build the Airstar Bank Global design system.

Education

University of Michigan

Master of Science in Information

Human–Computer Interaction · GPA 4.0

Pratt Institute

Bachelor of Fine Arts

Fashion Design

Awards

iF Design Award

Winner

Digital product experience

Red Dot Design Award

Winner

Interactive experience recognition

A’ Design Award

Winner

Interface, interaction, and UX design

VEGA Design Award

Gold Winner

The Future of At-Home AI Concert Experiences

Publications

Skills

Design

UI and interaction design, Prototyping, Wireframing, Design systems, Motion design, Information architecture, User journeys and flows, Accessibility and inclusive design

Research

User interviews, Field research, Surveys, Usability testing, A/B testing, Heuristic evaluation, Competitive analysis, Journey mapping, Kano model

AI tools

Cursor, ChatGPT, Claude, Midjourney, Adobe Firefly, Runway, Framer AI, Notion AI, Canva, Whisper, Kimi, Warp, Gamma

Development and collaboration

HTML, CSS, JavaScript, Python, SQL, R, WebGL, Astro, Cloudflare, Agile development, Jira, Cross-functional collaboration